As summer arrives and outdoor activity ramps up, mobility becomes top of mind for many consumers. In the wellness industry, the word “mobility” is often used exclusively to describe joint health. But mobility isn’t just about joint flexibility; it’s about muscle strength too. Joints allow smooth motion, while muscles provide power for movement. Together, they form the foundation for safe, effective fitness.
Focusing on both joint health and muscle strength simultaneously has multiple benefits. It can help prevent injury, boost performance, and support comfortable movement—whether on the trail, the pickleball court, or the bike path. When it comes to maintaining mobility and improving performance, our Celadrin® and MyoVera™ ingredients form a holistic partnership.
Celadrin for Healthy Joints
The joint health supplement market is large and growing. Valued at $3.9 billion in 2023, it’s expected to grow at a CAGR of 3.73%, reaching $4.11 billion by 2029. An aging population is part of what’s driving this growth, but increasingly, younger consumers are also interested in protecting their joints to maintain an active lifestyle.1 Celadrin serves them both.
Celadrin is a unique combination of cetylated fatty acids (CFAs) designed to support full-spectrum mobility, which encompasses comfort, flexibility, smooth movement, and daily joint function.* It works at the cellular level to help joints stay flexible and resilient through a unique triple-level action.*
- Supports a healthy inflammation response*
- Promotes the formation of chondrocytes (cells that build joint cartilage)*
- Integrates into cell membranes to support fluidity and function*
Celadrin has been studied in human clinical trials with both oral supplements and topical applications showing effectiveness.
The first study—a 68-day, placebo-controlled trial of 64 people with knee discomfort—found that Celadrin significantly:6
- Increased knee flexion (range of motion)*
- Improved overall knee function*
The second study—an 8-week, placebo-controlled study of 93 participants with moderate knee discomfort—demonstrated that Celadrin improved six-minute walking distance by five hundred feet.*7
But Celadrin’s use isn’t limited to oral applications. Several human clinical studies have shown that CFAs are effective topically, improving both knee comfort8 and balance.9 Available in both powder and oil formats, Celadrin can be incorporated into oral and topical formulations, helping support mobility from the inside out—and the outside in!*
MyoVera for Strong Muscles
Supplements for muscle health are growing even faster than those for joint health. They’re expected to almost double over a ten-year period, growing from $12.5 billion in 2024 to $21.8 billion in 2033 at a CAGR of 7.2%. As with joint health, both seniors seeking to preserve function and younger fitness enthusiasts are behind the increase.2 The popularity of GLP-1 drugs is also a factor, as these drugs can cause significant muscle loss (15-25%) in addition to fat loss.3 MyoVera is a great option to support the muscle health of both segments.*
MyoVera is a patented muscle and strength optimizer that contains two forms of chromium.* It promotes muscle growth by helping muscles use protein more efficiently.* When insulin binds to the insulin receptor on a muscle cell, MyoVera helps make sure there’s someone there to answer the door and allow amino acids inside. By potentiating the actions of insulin, MyoVera helps your body build more protein from the protein you eat.*
Clinical research shows MyoVera starts working fast when combined with resistance exercise. A single 2-g dose, when added to 6 g of whey protein, increased muscle protein synthesis significantly more at the 4-hour mark than 6 g of whey protein alone.*4
It also has longer-term benefits. In an 8-week, double-blind study of 35 active men, 2 g of MyoVera with 15 g of whey protein produced better results than 30 g of whey protein alone.* Compared to the control group, those in the MyoVera group:5
- Increased 1-rep max squats by an additional 20 lbs*
- Achieved an 82% greater increase in squat reps*
- More than doubled the improvement in vertical jump power*
In other words, when consumed in combination with an exercise regimen, MyoVera helped study participants push and carry more weight, keep going longer, and achieve stronger, more powerful movement.* These findings are especially impressive given that the control group was consuming twice as much protein.
MyoVera isn’t just for athletes wanting to optimize strength gains, though. It also appeals to younger and middle-aged consumers prioritizing an active lifestyle and older adults wanting to maintain mobility, independence, and quality of life.
When combined with exercise, MyoVera enables the body to get more out of every gram of protein consumed.
Learn how Celadrin and MyoVera can power your joint and muscle health formulations.
References
- Reilly MK. Nutr Outlook. Published online June 6, 2025. https://www.nutritionaloutlook.com/view/joint-health-in-2025-younger-consumers-ancient-remedies
- Ovoant Consulting. LinkedIn. February 26, 2026. https://www.linkedin.com/pulse/muscle-building-supplements-market-size-revenue-growth-mnllf
- Fell A. UC Davis. November 13, 2025. https://www.ucdavis.edu/news/glp-1-and-health-beyond-weight-loss-ozempic-era
- Ziegenfuss TN, Lopez HL, Kedia A, et al. J Int Soc Sports Nutr. 2017;14(1):6. doi:10.1186/s12970-017-0163-1
- Ziegenfuss TN, Cesareo K, Raub B, et al. J Exerc Nutr. 2021;4(3). doi:10.53520/jen2021.10394
- Hesslink R, Armstrong D, Nagendran MV, Sreevatsan S, Barathur R. J Rheumatol. 2002;29(8):1708-1712.
- Udani JK, Singh B, Torreliza M, Crabtree M, Zhang G. Unpublished manuscript. 2011.
- Ariani A, Parisi S, Guidelli GM, Bardelli M, Bertini A, Fusaro E. Arch Rheumatol. 2018;33(4):438-442. doi:10.5606/ArchRheumatol.2018.6711
- Kraemer WJ, Ratamess NA, Maresh CM, et al. J Strength Cond Res. 2005;19(1):115-121. doi:10.1519/5050504.1


