Privacy Policy
Last updated: August 5, 2026
This Privacy Policy describes how Everwell Health Holdings, LLC and its affiliates, Nutrition21, LLC and American River Nutrition, LLC (collectively, “Everwell Health,” “Company,” “We,” “Us,” or “Our”), collect, use, and disclose information in connection with our website located at https://everwellhealth.com/ (the “Site” or the “Service”). Everwell Health is a business-to-business (“B2B”) supplier of specialty ingredients marketed under brands including, but not limited to, Celadrin®, Chromax®, DeltaGold®, EverZen™, GGGold®, Lustriva®, MyoVera™, Nitrosigine®, nooLVL®, and Zinmax®. We do not operate an e-commerce store, and the Site does not allow visitors to create accounts or purchase products directly from Us. By using the Site, You agree to the collection and use of information described in this Privacy Policy.Definitions
- Affiliate means an entity that controls, is controlled by, or is under common control with Everwell Health, including Nutrition21, LLC and American River Nutrition, LLC.
- Business, for purposes of the CCPA/CPRA, refers to Everwell Health Holdings, LLC as the entity that determines the purposes and means of processing personal information and that does business in the State of California.
- CCPA/CPRA refers to the California Consumer Privacy Act, as amended by the California Privacy Rights Act.
- Company refers to Everwell Health Holdings, LLC, located at 250 Pehle Avenue, Suite 200, Saddle Brook, New Jersey 07663.
- Cookies are small files placed on Your device by a website to store information about Your browsing activity.
- GDPR refers to the EU General Data Protection Regulation.
- Personal Data / Personal Information means any information that identifies, relates to, or could reasonably be linked with an identified or identifiable individual.
- Service Provider means a third party that processes personal information on Our behalf, such as Our CRM, email, or analytics vendors.
- Usage Data refers to data collected automatically through use of the Site, such as IP address, browser type, and pages visited.
- You means the individual, or the company or entity on whose behalf that individual is acting, that accesses or uses the Site.
Information We Collect
A. Information You Provide Directly
Because the Site is primarily a B2B information resource, most of the personal information We collect is information You voluntarily submit through Our contact, sample-request, literature-download, and event/webinar registration forms. This may include:- First name and last name
- Email address
- Telephone number
- Country and, if You select the United States, State
- Company type and job function
- The product(s) You are interested in (selected via a checkbox on Our contact form)
- The type of product application You are formulating, where You choose to share it in response to Our contact form
B. Information Collected Automatically
When You visit the Site, We and Our analytics providers automatically collect certain Usage Data, including:- IP address
- Approximate geolocation (via Google Analytics)
- Device type (desktop, mobile, or tablet) and operating system
- Browser type and version
- Pages viewed and forms submitted
- Cookie identifiers set by Google Analytics and HubSpot
- Referral source and marketing-attribution data, including through HubSpot tracking links used in paid trade-media placements
C. Information We Do Not Collect
We do not knowingly collect, and this Site is not designed to collect, health-related information such as health or wellness goals, exercise or nutrition habits, dietary preferences, weight-management interests, supplement usage feedback, allergies, medical conditions, symptoms, or any other “consumer health data” as defined under applicable state consumer health privacy laws. We do not use product quizzes, wellness assessments, or similar tools to collect this type of information.D. Sources of Information
We obtain personal information from the following sources:- Directly from You, when You submit a form on the Site
- Automatically, through cookies and similar tracking technologies as You use the Site
- Distributors, retailers, and trade-show attendees
- Marketing and business partners
- Social media platforms, including through lead-generation activities on LinkedIn
- Trade media and advertising partners who provide contact information collected in connection with sponsored content or advertisements
- Commercial B2B contact databases (such as ZoomInfo), which We use to build and maintain business marketing contact lists
Cookies and Tracking Technologies
The Site uses cookies and similar technologies, and displays a cookie consent banner to visitors. We obtain consent before any advertising cookies are activated. The categories of cookies and tracking technologies We use include:- Essential/Necessary Cookies – required for the Site to function properly.
- Analytics Cookies – Google Analytics and Google Tag Manager, which help Us understand how visitors use the Site (e.g., device type, browser, approximate location, and page activity).
- Marketing/Functional Tracking – the HubSpot tracking code, which allows Us to associate Site activity with marketing communications and campaign performance, including HubSpot tracking links used in trade-media advertising.
- Embedded Video Content – the Site incorporates embedded YouTube videos. When You load a page containing an embedded YouTube video, YouTube (owned by Google LLC) may place cookies or use similar tracking technologies on Your device to collect data about Your visit, including for purposes of video performance measurement and, depending on Your YouTube/Google account settings, ad personalization. This occurs regardless of whether You click play on the video. These cookies are set by YouTube, not by Us, and are governed by Google’s privacy and cookie policies
How We Use Your Information
We use the personal information We collect for the following business purposes:- Responding to inquiries, sample requests, and literature-download requests submitted through Our contact form
- Sending marketing communications and newsletters
- Providing information about products that may be relevant to Your stated interests
- Registering You for, and communicating with You about, events and webinars
- Operating, securing, and improving the Site, including through analytics
- Segmenting marketing emails using general geographic information (such as state or country)
- Complying with legal obligations and protecting against fraudulent or unauthorized activity
How We Share Your Information
We may share personal information with the following categories of third parties:- Service providers that support Our marketing and sales operations, including HubSpot (CRM and email marketing) and Salesforce (CRM)
- Our affiliates, Nutrition21, LLC and American River Nutrition, LLC, which share a common customer/contact database, HubSpot instance, and Salesforce instance with Everwell Health
- Technology and analytics providers, including Google LLC, whose services (including Google Analytics, Google Tag Manager, and YouTube embedded video functionality) may collect information about Your interactions with the Site as described in the “Cookies and Tracking Technologies” section above
- Trade media partners, in connection with sponsored content or advertising where such partners provide Us with resulting contact information
- Professional advisors, regulators, or law enforcement, where required by law
- A successor entity in connection with a merger, acquisition, financing, or sale of business assets
Sale or Sharing of Personal Information; Targeted Advertising
The Site includes embedded YouTube videos. YouTube (Google LLC) places cookies in connection with these embeds to support video playback and analytics functionality. Depending on Google’s use of this data, this activity may constitute “sharing” of personal information for cross-context behavioral advertising as defined under the CCPA/CPRA. We have configured these embeds using YouTube’s privacy-enhanced mode, which limits tracking cookie placement to instances where a visitor actively plays a video.Data Retention
Everwell Health does not currently apply a fixed retention schedule to personal information collected through the Site. Information submitted to Us is generally retained in Our CRM systems (HubSpot and Salesforce) for as long as reasonably necessary for Our B2B marketing, communications, and sales purposes, or until You request that it be deleted. If You request deletion, We will delete the applicable information from Our CRM systems, subject to any legal retention obligations.Data Security
We maintain administrative and technical safeguards designed to protect personal information, including:- Role-based access controls that limit CRM access to sales and marketing personnel based on job function
- Multi-factor authentication on Our HubSpot and Salesforce systems
- Cybersecurity insurance coverage
Children’s Privacy
The Site is a B2B resource and is not directed to children. We do not knowingly market products to children, and We do not knowingly collect personal information from anyone under the age of 13 (or, where applicable under the CCPA/CPRA, under the age of 16). If You believe a child has provided Us with personal information, please contact Us so that We can delete it.International Visitors and Data Transfers
Everwell Health is based in the United States, and Our Site and the systems that support it are operated from the United States. Everwell Health markets and sells its products to business customers primarily in the United States and Canada and Our paid advertising through the Site is targeted to U.S. and Canadian audiences. The Site does not offer products or services for purchase to EU audiences. Everwell Health does have authorized distributors who market and sell Our products in other countries, including in the EU. The distributors maintain their own customer relationships and data but they may transmit certain information to us for purposes of order fulfillment and other legitimate business reasons. In addition, from time to time, We may collect contact information from individuals in the EU through means other than the Site, including trade shows. We treat this category of information as subject to GDPR in accordance with the GDPR Privacy provision below. Apart from the foregoing, Everwell Health does not intentionally target or direct its Site offerings or marketing to individuals in the EU. To the limited extent an EU-based visitor independently accesses the Site and consents to analytics cookies through Our cookie banner, Google Analytics may collect the Usage Data described above in the ordinary course, in the same manner as for any other visitor. The GDPR Privacy section below may also apply to them as a courtesy.GDPR Privacy
Everwell Health does not, as a general matter, intentionally target EU, EEA, or UK residents. However, as described in the “International Visitors and Data Transfers” section above, Everwell Health does collect information from limited contacts in the EU, including those contacts at trade shows and/or through authorized distributors. We treat the processing of this data as subject to GDPR. For all other EU-related interactions with the Site, this section is provided as a courtesy in the event GDPR is nonetheless determined to apply to a specific interaction with the Site.Legal Basis for Processing
To the extent GDPR applies, We would process personal data on one or more of the following legal bases: Your consent; performance of a contract with You; compliance with a legal obligation; protection of vital interests; or Our legitimate interests, such as responding to business inquiries and marketing Our products to business customers and contacts, including those obtained through trade shows or distributors.Your GDPR Rights
To the extent GDPR applies to You, You would have the right to request access to, correction of, or erasure of Your personal data; to object to or restrict certain processing; to request data portability; and to withdraw consent at any time. You may raise any such request by contacting Us using the information in the “Contact Us” section below, or by using the unsubscribe link in Our emails. We will respond within the timeframes required under the applicable law. You also have the right to lodge a complaint with a data protection authority in the EEA.CCPA/CPRA Notice for California Residents
This section supplements the rest of this Privacy Policy and applies to California residents, including individuals who interact with Everwell Health in a business or professional capacity (for example, as an employee or representative of a business customer, distributor, or vendor), consistent with the CCPA/CPRA’s current treatment of business-to-business personal information.Categories of Personal Information Collected (Preceding 12 Months)
- Category A – Identifiers (e.g., name, email address, phone number, IP address): Collected
- Category B – California Customer Records information (e.g., name, address, telephone number): Collected. We do not collect Social Security numbers, financial account information, or medical/health insurance information.
- Category C – Protected classification characteristics: Not collected
- Category D – Commercial information (e.g., purchase history): Not collected – the Site does not support purchases
- Category E – Biometric information: Not collected
- Category F – Internet or other network activity: Collected (e.g., page views, form interactions, cookie identifiers)
- Category G – Geolocation data: Collected in approximate form only, through Google Analytics
- Category H – Sensory data: Not collected
- Category I – Professional or employment-related information: Collected (e.g., job title and employer/company name, where You provide this on a form)
- Category J – Non-public education information: Not collected
- Category K – Inferences: Limited – We may associate Your stated product interests with Your contact record for marketing purposes
- Category L – Sensitive personal information: Limited – approximate geolocation only; We do not collect account credentials because the Site does not offer user accounts
Sources, Use, and Disclosure
The sources, business purposes, and categories of third parties with whom We share personal information are described in the “Information We Collect,” “How We Use Your Information,” and “How We Share Your Information” sections above.Sale or Sharing of Personal Information
The Site includes embedded YouTube videos. YouTube (Google LLC) places cookies in connection with these embeds to support video playback and analytics functionality. Depending on Google’s use of this data, this activity may constitute “sharing” of personal information for cross-context behavioral advertising as defined under the CCPA/CPRA. We have configured these embeds using YouTube’s privacy-enhanced mode, which limits tracking cookie placement to instances where a visitor actively plays a video.Your California Rights
If You are a California resident, You have the right to: (i) know what personal information We have collected, used, disclosed, or sold about You; (ii) request correction of inaccurate personal information; (iii) request deletion of Your personal information, subject to certain exceptions; (iv) opt out of the sale or sharing of Your personal information; (v) limit the use and disclosure of sensitive personal information; and (vi) not be discriminated against for exercising these rights. To exercise these rights, please contact Us using the information below. We may need to verify Your identity before responding to Your request.Minors
We do not knowingly collect personal information from consumers under 16 years of age and do not sell personal information belonging to minors.Your Privacy Rights in Other States
Several states beyond California — including Colorado, Connecticut, Virginia, Utah, and others that have enacted comprehensive consumer privacy laws — give residents rights over their personal information. Because Everwell Health markets to business customers throughout the United States, this section describes, in general terms, the rights that may be available to You depending on where You live. The exact scope of these rights, and the exceptions that apply to them, vary by state. Subject to applicable exceptions, You may have the right to:- Confirm whether We are processing Your personal information and access a copy of it
- Correct inaccuracies in Your personal information
- Request deletion of Your personal information
- Opt out of the sale of Your personal information, targeted advertising, or profiling in furtherance of decisions that produce legal or similarly significant effects
Your Privacy Choices
You may unsubscribe from Our marketing emails at any time using the unsubscribe link included in each email. You may contact Us to request access to, correction of, or deletion of the personal information You have submitted to Us. You may manage cookie preferences through the cookie banner presented on the Site or through Your browser settings.Links to Other Websites
Our Site may contain links to third-party websites that are not operated by Us, including sites operated by event or webinar hosts. We are not responsible for the privacy practices of those third parties, and We encourage You to review their privacy policies directly.Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will post any changes on this page and update the “Last updated” date above. We encourage You to review this Privacy Policy periodically.Contact Us
If You have questions about this Privacy Policy or would like to exercise any of the rights described above, please contact Us:
Everwell Health Holdings, LLC
250 Pehle Avenue, Suite 200
Saddle Brook, New Jersey 07663
Email: [email protected]
Website: everwellhealth.com/contact-us
