Beverage Innovation for the Health-Conscious Consumer

Functional beverages used to mean one thing and one thing only: brightly colored, sugary, caffeine-laden energy drinks. Over time other, healthier energy drinks—with natural ingredients and less sugar—emerged. Soon after came fun new ways to…

5 Trends to Watch from Expo West

expo west

The Everwell Health team just got back from the Natural Products Expo West trade show in Anaheim, CA, where over 3,000 exhibitors and more than 86,000 attendees gathered to share information and learn what’s new in natural foods, beverages, and supplements.

How Gen Z and Millennials Are Reframing the Healthy Aging Market

At one time, the healthy aging market was clearly aimed at consumers of an older age. But younger generations are realizing that aging well is a lifelong journey. In fact, proprietary research commissioned by Nutrition 21 reveals that a substantial segment of younger consumers wants to invest in their long-term health and vitality now, not later.