New Brand Identity and Website Reflect Company’s Strategic Vision and Commitment to Empowering Health and Wellness Through Ingredient Innovation
Saddle Brook, NJ, February 24, 2026 —Everwell Health announced a new, unified brand, the culmination of several years’ investment in building one of the industry’s most comprehensive functional ingredient platforms. The Everwell Health brand was originally introduced in 2021 with the acquisition of Nutrition21, LLC. Since then, the company has continued to grow by launching new ingredients such as EverZen™ and through strategic acquisitions, such as Celadrin® cetylated fatty acids and the American River Nutrition ingredients including DeltaGold® and GG-Gold®. The rebrand reflects an important milestone in the company’s evolution, reinforcing Everwell Health’s position as a leading partner in the functional ingredients landscape. All of the company’s branded ingredients are now brought together under the Everwell Health umbrella and portfolio.
“This rebranding represents the strength of our expanded portfolio that we have intentionally developed, our shared expertise, and our commitment to delivering even greater value to our customers and partners. It is not a change in who we are, but a clearer expression of what we’ve become,” said Steve Rosenman, CEO of Everwell Health. “Everwell Health’s diverse ingredient portfolio empowers us to deliver products with proven, tangible health benefits that support consumers in living life to their fullest potential. Our new brand more clearly reflects our collective values, long-term business strategy, customer-first approach, and commitment to science-backed ingredient development and innovation.”
The unified brand is represented by a fresh, new logo. It features a three-leaf icon, symbolizing the company’s commitment to helping consumers look, feel and perform their best. The accompanying tagline, “Ingredients for Life,” signifies the pivotal role its science-backed ingredients play in supporting consumers in all life stages living to their fullest potential.
A new website brings everything together at www.everwellhealth.com. It features an enhanced user interface with improved navigation, a more intuitive user experience, and elevated messaging to make it easier for customers to understand Everwell Health’s scientific expertise, product development capabilities, and role as a strategic ingredient partner. The streamlined, modern design also delivers value-added content and information about Everwell Health’s entire ingredient portfolio, to help inspire and educate product formulators. Existing Nutrition21 and American River Nutrition websites will sunset upon the new site’s launch in February.
“We’re excited that our new brand leverages Nutrition21 and American River Nutrition’s legacy of reliability, service, and innovation,” said Jordan Miller, Vice President, Marketing, Everwell Health.
“Customers will continue to work with the same sales and customer care representatives. Business will operate as usual. The streamlined Everwell Health brand simply does a better job in demonstrating the breadth and scale of our comprehensive portfolio of functional ingredients. We hope that the new website can be used as a tool to not only showcase our capabilities and ingredients, but also to educate users on our partnership approach and support pioneering ideas on what is possible for functional health.”
Everwell Health’s portfolio of trusted brands deliver meaningful improvements to health, addressing consumers’ priorities for today, tomorrow, and the future.
- Celadrin®: Joint health and mobility support
- Chromax®: Metabolic health and weight management support
- DeltaGold®: Cardiovascular, metabolic, and bone health
- EverZen™: Mood and stress support
- GG-Gold®: Men’s health and healthy aging
- Lustriva®: Hair and skin health
- MyoVera™: Muscle and strength optimizer
- Nitrosigine®: Nitric oxide booster for physical performance, vigor, and vitality
- nooLVL®: Focus, concentration, memory, and non-stimulant energy
- Zinmax®: Immune support
To learn more about Everwell Health and discover the newly designed website, please visit: www.everwellhealth.com.
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About Everwell Health
Everwell Health is an industry-leading developer and marketer of proven, one-of-a-kind functional wellness ingredients that empower individuals to look, feel, and perform their best every day. Guided by a science-first mindset, Everwell Health places efficacy and safety at the forefront of their efforts to create branded, patented ingredients that deliver benefits customers can trust and consumers can feel. The Everwell Health portfolio is backed by over 150 scientific publications with ongoing investment in research, demonstrating their commitment to bring ingredients that are safe, effective, and relevant to the market. Through an intentional growth strategy and focus on innovation, Everwell Health has developed and expanded its portfolio to address the health areas that consumers value most. As a trusted partner, Everwell Health helps brands develop differentiated and credible products that help individuals achieve their fullest potential and live their best life—today and in the future.
For more information on Everwell Health, visit: www.everwellhealth.com.
Media Contact:
Carrie Livingston, VP Media Relations, ColinKurtis Advertising, carrie@colinkurtis.com, 815-519-8302
